We were asked to create a brand board as part of a larger assignment to design a handheld product using our chosen brands identity and design language.
I chose Boreas, a outdoor adventure soft-goods manufacturer that makes high quality backpacks for the pursuit of adventure through the backcountry, cycling and travel. Their founder is from Anchorage, Alaska and named the company after the aurora borealis and Boreas (the Greek god of the north wind).
Their products all follow a high-economy visual language that features simple clean lines, hexagonal based geometric patterns and an aversion to zipper/clip/pocket clutter.
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