Wednesday, February 18, 2015
Tuesday, February 17, 2015
Assignment 3-Kelly Lambert
Assignment 3 - Amanda Weinberger
I developed a series of of sketches based on the redesign of an existing product. I chose a sports action camera. I used the specific brand of Reebok CrossFit as a starting point for my design to explore how the brand identity would overlay my chosen product.
Monday, February 16, 2015
Thursday, February 12, 2015
Wednesday, February 11, 2015
Tuesday, February 3, 2015
Brand Board - MacNab
We were asked to create a brand board as part of a larger assignment to design a handheld product using our chosen brands identity and design language.
I chose Boreas, a outdoor adventure soft-goods manufacturer that makes high quality backpacks for the pursuit of adventure through the backcountry, cycling and travel. Their founder is from Anchorage, Alaska and named the company after the aurora borealis and Boreas (the Greek god of the north wind).
Their products all follow a high-economy visual language that features simple clean lines, hexagonal based geometric patterns and an aversion to zipper/clip/pocket clutter.
Monday, February 2, 2015
Brand Board - Amanda Weinberger
I created a brand board as part of a larger assignment to design a handheld product based off of the chosen brand's identity and design language. I chose Reebok CrossFit, a fitness company promoted as both a physical exercise philosophy as well as a competitive sport. The CrossFit prescription is performing functional movements that are constantly varied at high intensity based as a core strength and conditioning program. It is designed to elicit as broad an adaptational response as possible to optimize physical competence in many fitness domains.
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